Nobody Is Not Loved LP - Solomun
"Nobody Is Not Loved" - who could even dare to make such a statement? Only music itself. Because music loves everyone, regardless of whether they are good or bad. It holds this very special, divine power. A metaphysical force that can unite all people, and has done so since the dawn of mankind.
But music needs people just as much as people need music. This moment in particular, where you experience music together with other people, has something spiritual, something transcendent. You become one with the crowd, with the music, and one great entity emerges that is more than just the sum of its parts. But one thing has struck me more and more in recent years.
That we all find it increasingly difficult to actually be in the moment without thinking about social media. How often have I seen people on the dance floor, who can't stop filming, writing and distracting themselves with things that have nothing to do with the party? I understand that people want to capture moments, but often at the cost of losing the real, the actual moment. When I say music loves everyone then we need the momentum to unite and awaken people under the wings of music.
But it's hard to achieve this momentum when you're just listening to music on the side. Music, in my experience, reaches its highest state in these special, these sacred spaces, to be enjoyed to the fullest extent. And when people and music come together in these spaces, there should be no distractions.
A topic which I have been observing for years and which endangers the connection between people and music even more, which is much more important to me than Corona: The progressing digitalization.
I'm talking about something that goes by the name of "digital isolation“. This apparently self-chosen isolation, where you always hear the same thing and an algorithm tells you at some point what you'd like to hear. You narrow down your diversity, you become numb.
And with the album and the five singles that lead up to it, or rather their respective music videos to be precise, Solomun is telling a story that couldn’t be more pressing for today’s modern youth: the looming dawn of digital isolation, its dangers, and ways of coping.
„Home" spoke of people's desire for community in music, "Kreatur der Nacht" spoke of people's rebellion and departure towards it. "Tuk Tuk" talks about the awakening that music can accomplish when people come together again.
"Ocean" about the merging of the soul in the eternal stream of music. And "Night Travel" as the last single and last video now tells about the end of the story, the end of the journey. And the end is actually the beginning. Corona will pass and people will go back to clubs or festivals. But this digital isolation, this dementia that you experience when you are no longer among people and instead only by yourself and your own algorithm, which is dictated by a few designers in Silicon Valley - that's what I find really dangerous.
Above all a plea against the limitations that we build for ourselves. Because I think music is too big and too important for that. We need diversity and we need community, that's what has always made us human. Because we've been doing this since the beginning of time: gathering and dancing to the rhythm of the drums. And have a little drink while we're at it.